Privacy Policy

At Paddle Life Store, accessible from paddlesportstore.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data when you interact with our website, which specializes in kayaks, SUPs, paddles, and premium paddling accessories for outdoor enthusiasts worldwide. By using our site, you agree to the practices described below.

1. Information We Collect

We collect information to provide you with a seamless shopping experience and improve our services. This includes:

• Personal Information: When you make a purchase or create an account, we collect details such as your name, email address, shipping address, and payment information (e.g., credit card details processed securely via third-party providers like PayPal).
• Transaction Data: Details of your orders, including products purchased, payment method, and transaction history.
• Technical Data: Information about your device, IP address, browser type, and pages visited on our site, collected through cookies and similar technologies.
• Communication Data: If you contact our customer service team at [email protected], we may retain records of your queries and responses.

2. How We Use Your Information

We use your data for the following purposes:

• To process your orders and deliver products, including payment processing and shipping.
• To communicate with you about your account, orders, and promotional offers (with your consent where required).
• To improve our website, products, and services based on user preferences and behavior.
• To ensure security and prevent fraud, using SSL encryption and other measures.
• To comply with legal obligations and enforce our terms of service.

3. Sharing and Disclosure of Data

We value your trust and do not sell your personal data to third parties. However, we may share information with:

• Service Providers: Trusted partners such as payment processors (e.g., PayPal, credit card companies), shipping carriers, and IT support to facilitate operations.
• Legal Requirements: If required by law or to protect our rights, we may disclose information to authorities.
• Business Transfers: In the event of a merger or acquisition, user data may be transferred to the new entity, with notice provided.

Data is shared only to the extent necessary and under strict confidentiality agreements.

4. Data Storage and Security

Your data is stored securely on servers located in the United States and other regions compliant with global standards. We implement robust measures to protect your information:

• Advanced SSL encryption for all transactions.
• Regular security assessments and updates to prevent unauthorized access.
• We do not store full payment details on our servers; payment data is handled by secure third-party processors.

While we strive for maximum security, no online transmission is 100% secure, and we encourage users to take precautions, such as using strong passwords.

5. Your Rights

Depending on your location (e.g., under GDPR for European users), you have rights regarding your data, including:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your data, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing communications at any time via the “unsubscribe” link in emails.
• Data Portability: Receive your data in a machine-readable format.

To exercise these rights, contact us at [email protected]. We will respond within a reasonable timeframe, consistent with applicable laws.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for site functionality, such as shopping cart and checkout processes.
• Analytical Cookies: Help us analyze traffic and improve our site (e.g., Google Analytics).
• Marketing Cookies: Used to display relevant ads based on your interests (you can opt out via browser settings).

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. International Data Transfers

As a global store serving customers worldwide (excluding Asia and select remote regions), your data may be transferred to and processed in countries outside your residence. We ensure such transfers comply with legal frameworks like GDPR, using standard contractual clauses or other safeguards.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from minors. If you believe a child has provided us with information, please contact us immediately.

9. Changes to This Policy

We may update this policy periodically to reflect changes in practices or laws. The revised version will be posted on our site with an updated date. Continued use of the site constitutes acceptance of the changes.

10. Contact Us